Jzyno: Liberian firing artist is on a two-way street
MONROVIA – From a country that has poor access to internet and majority of its citizens not having access to social media, and a little over 5millions population, having an Audiomack stream of over 5.5millions is a great milestone achieved by JZyNo on his latest single.
JZyNO who is Ghanian-based Liberian artist released a song he titled “Butter my bread” on April 7, 2023 featuring Ghanian artist Lasmid. In less than a month, the song got over 5.5millions streams on Audiomack (one of the biggest music platforms in the world) plus huge numbers on other music platforms. Aside streams, the song was danced to and promoted on Tiktok by African dance giants including Dance god lloyd (Ghanian), Crispdal (Nigerian), Purple Speedy (Nigerian), Endurance (Ghanian), softmadeit (Nigerian), The Britain’s Got Talent Golden booster dancers, Ghetto kids from Uganda and many others.
Today, we are all celebrating JZyNo, but it’s important for him to realize he’s on a two-way street; he either use his current fame and trend to hit higher or he uses the fame in a way he will come back to Liberia to ask for help with his rent or clothes and then go around the community boasting of how he was the only Liberian artist that made Jesus dance to a Liberian song…Sagacious Abraham N. Gorlortor
With the above achievements, JZyNo is unarguably the current face of Liberian music and the biggest star from Liberia.
Now the question is, What’s next?. We’ve seen Liberian artists making hits, going to places, featuring international artists and many more elevating things but where are they now?
Where is Flex who fired the demons with Akon? What’s the status of Kobazzie who made it bounce with Davido? Where is Jaredo who held your waist with Kuami Eugene? Where is CJay who couldn’t get enough with Singah? What’s the status of MC Caro who made west Africa go crazy with “Baby”? Where are they…Where do they stand in African music?
Today, we are all celebrating JZyNo, but it’s important for him to realize he’s on a two-way street; he either use his current fame and trend to hit higher or he uses the fame in a way he will come back to Liberia to ask for help with his rent or clothes and then go around the community boasting of how he was the only Liberian artist that made Jesus dance to a Liberian song…Lol.
If he’s opting for the former, he should be cognizant of the fact that it comes with lots of challenges and responsibilities that can be addressed by preserving a strong sense of inner courage, self-motivation and consistency. Most importantly, marketing strategy and branding are the big twin that make a marketer to win.
As for the latter, he won’t opt for it intentionally. But failing to consider those important factors mentioned for the former, means he’s definitely settling for the latter. Liberian artists like Chilla coonanee, Lucky bucky, Krafty K and many others settled for the latter and we can see where they landed.
Finally, the unconfirmed info about JZyNo signing a publishing deal with Sony Music Entertainment is a welcoming news. If it’s true, then it’s a challenge for him to triple-up his efforts and hit harder than he already has. With that being done, Liberian can hope for a Grammy or BET nomination through JZyNo.
By Sagacious Abraham N. Gorlortor – K-News Entertainment