‎According to the LNTA official statement issued Tuesday, April 7, 2026, the Authority emphasized that the initiative is designed to strengthen regulatory oversight, improve operational transparency, and ensure that all tourism, culture, and creative establishments adhere to established national and regional standards that govern quality, safety, and professionalism within the industry.

‎The statement further emphasized that authorized LNTA Inspectorate Teams will be deployed across the country to conduct comprehensive inspections of registered and unregistered establishments, focusing on verifying licensing status, assessing sanitation conditions, evaluating safety measures, and reviewing environmental and operational practices, while also examining customer service delivery through targeted spot checks intended to reflect real-time service conditions.

‎In addition to enforcement, the exercise incorporates a structured engagement component, with the Authority initiating awareness campaigns and distributing guidance materials to assist operators in aligning with required standards, thereby reinforcing compliance through both regulatory action and institutional support mechanisms.

‎“The Authority will also implement a targeted awareness and stakeholder engagement campaign, while providing guidance materials to support operators in meeting required standards,” LNTA asserted.

‎Accommodation facilities will undergo formal classification and will be assigned official star ratings ranging from 1-Star to 5-Star based on approved national and ECOWAS-aligned criteria, a process that introduces measurable benchmarks for service quality and establishes a uniform framework for assessing hospitality standards across Liberia’s tourism landscape.

‎The LNTA further indicated that the exercise will enhance billing systems, strengthen regulatory compliance, and improve sector transparency, while also contributing to the formalization of the tourism industry, with all operators required to maintain valid registration, uphold hygiene and safety protocols, and ensure consistent service quality as part of broader national development objectives.

‎“All operators are required to ensure that their establishments are properly registered and licensed, maintain high standards of hygiene, safety, and customer service, and cooperate fully with authorized LNTA Inspectors throughout the exercise,” the statement continued, reinforcing compliance obligations.

‎Reaffirming its statutory authority, the LNTA stressed that it remains the sole institution mandated to assign official star ratings and install classification signage, warning that any use of unauthorized ratings or failure to comply with regulatory requirements will trigger enforcement actions, as the initiative seeks to enhance credibility, strengthen consumer protection, improve service standards.

The move signals a decisive shift toward evidence-based tourism governance, with the MEL Manager positioned at the heart of LNTA’s planning, research, and development agenda.

Based in Monrovia with regular field engagements across tourism zones and counties, the successful candidate will report directly to the Deputy Director General for Planning, Research and Development, while overseeing a multidisciplinary team of Tourism Statistics Officers, Data Analysts, Monitoring and Evaluation Specialists, and Research Assistants.

At the core of the role is the establishment of a National Tourism Statistics System (NTSS) aligned with UN World Tourism Organization (UNWTO) Tourism Satellite Account (TSA) standards. This system is expected to provide credible, real-time tourism data capable of guiding government policy, attracting private investment, and measuring tourism’s true contribution to Liberia’s economy.

Beyond system development, the MEL Manager will lead nationwide data collection and analysis on international arrivals, domestic tourism patterns, visitor spending, accommodation performance, and tourism-related employment. These insights will feed into key national publications, including Quarterly and Annual Tourism Statistical Bulletins, Tourism Economic Impact Reports, and Creative Economy Outlook Reports.

LNTA also expects the position to strengthen internal accountability and sector performance. The MEL Manager will design and implement an institutional performance monitoring framework, develop sector-wide indicators tied to the Liberia Tourism Master Plan, and evaluate both public and private sector interventions, including LNTA-led capacity-building programs.

Learning and knowledge management form another pillar of the role. The successful candidate will champion a culture of continuous learning within LNTA by organizing an Annual Tourism Research and Learning Forum, facilitating stakeholder learning sessions, and building staff capacity in data literacy and results-based reporting.

To qualify, applicants must hold a Master’s degree in Statistics or a related discipline, with a minimum of five years’ professional experience, including extensive exposure to research and project development. Strong expertise in data analysis, results-based management, economic impact assessment, and multi-stakeholder coordination is essential.

Performance will be measured against clear outcomes, including the accuracy and timeliness of tourism data, effective rollout of the monitoring and evaluation framework, demonstrable influence of data on decision-making, and the quality of tourism trend and economic impact analyses produced.

Applications open January 1, 2026, and will close after one week (excluding holidays). Interested candidates are required to submit a cover letter, detailed curriculum vitae, and copies of relevant academic and professional credentials to vacancy@lnta.gov.lr, clearly stating the position title in the email subject line. LNTA notes that only shortlisted candidates will be contacted