VP Koung Craves for Unity Amongst LMA's Stakeholders at National Convention

Monrovia, Liberia: Liberia’s Vice President Jeremiah Kpan Koung has reiterated the unwavering commitment of the Unity Party-led Government of President Joseph Nyuma Boakai Sr. to render all necessary assistance to the Liberia Marketing Association (LMA) aimed at driving transformation through the implementation of the ARREST Agenda for Inclusive Development (AID).

Delivery remarks in place of Vice President Koung, Josephus M. Paye, Sr., Political Advisor, and the office of the Vice President Focal Person to the Liberia Marketing Association made known the government’s preparedness to cooperate with marketers across the nation with the primary focus of cultivating a suitable atmosphere for the growth and development of LMA.

Speaking at LMA’s National Convention held in Lofa County during the weekend, Paye stressed the overall imperative of selecting the just-ended gathering of stakeholders as a suitable medium to address the catalyst of in-house wrangling that has plagued the association for some time now.

Paye then quoted Vice President Koung as entreating the LMA to "use this platform to address the root causes of some of its own conflicts."

Held under the theme: “In Union, Strong Success Is Sure” LMA’s 2025 convention presents as a significant platform   for stakeholders to brainstorm and derive policy mechanisms on how to improve the association.

According to Paye, the Liberian Vice President thought of inviting specialists in peacebuilding and conflict resolution to facilitate inclusive dialogues among the board of directors, market superintendents, and other key stakeholders.

These discussions, according to Paye, are indispensable tools for seeking redress to disenchantments, which will promote cohesiveness and drive inclusive economic growth, equal access to resources, and job creation.

The LMA Focus Personal in the office of the Vice President then rallies the responsibility of attendees at the convention toward promoting a lively economic future.

"Overall this year's theme is a powerful reminder of the significance of unity, collaboration, and perseverance in achieving organizational goals,” he stated.

Paye argued that in an era of increased technological innovation, which has drastically changed customer attitudes, it is of the utmost importance that LMA readjust and innovate to hold on to its position as the bare rock of growth and development.

He reechoed the Vice President's belief that a functional governance system that supports transparency and accountability is central to the survivability of any organization, of which the LMA is no exception.

Josephus M. Paye said: “Governance provides the framework for decision-making, operational accountability, and the meaningful participation of its members.”

Edited: E. Geedahgar Garsuah, Sr.