National Tourism Authority Gets 90 Days to Transition Into Full Operation

Monrovia, Liberia: The newly established National Tourism Authority of Liberia (NTAoL) has been officially signed into law, marking a historic moment for the country’s tourism sector.

As per the new legislation, the Authority has been given 90 days to become fully operational. Within this time, the NTAoL is expected to:

        •       Establish a national headquarters

        •       Develop a functional budget

        •       Recruit qualified staff

        •       Put in place all necessary operational systems

But as Liberia moves forward, key questions remain:

Will the Legislature allocate a sustainable budget to the National Tourism Authority similar to what is provided for ministries and other government agencies?

A Path to Jobs and Economic Growth

Officials say the National Tourism Authority could create thousands of jobs for Liberians across the country, positioning tourism as a major economic driver.

“It’s important to note that tourism is connected to every sector of government,” a source said, highlighting the potential for cross-sector development.

As the Authority takes shape, the responsibility to carry out the President’s vision weighs heavily on its leadership.

“Taking instructions from your boss, the president of a whole country with deep, rich history like Liberia, requires respect, humility, and readiness to serve,” one official noted.

“We are grateful to His Excellency the President for this vision. Now, the transition into action begins.”

The establishment of the National Tourism Authority is a proud achievement for the country. With only 90 days to organize and execute, all eyes are on how quickly and effectively this new agency will rise to the challenge.

How Tourism Can Transform Liberia and Empower Liberians

Presidential Special Envoy on Tourism Amb. Christopher Hayes Onanuga with President Boakai.

With the establishment of the National Tourism Authority of Liberia (NTAoL), national attention is turning toward the vast potential of Liberia’s tourism industry, a sector long overlooked but filled with promise.

Experts and officials say tourism could become a major engine of growth, capable of transforming communities, creating jobs, and reshaping Liberia’s image globally.

Jobs for Thousands of Liberians

Tourism is one of the world’s most job-rich industries. From hotel staff to tour guides, drivers to food vendors, and artists to performers, the sector could provide employment opportunities for thousands of Liberians, especially youth and women.

It also empowers local businesses: guest houses, restaurants, markets, and transportation services all stand to benefit.

Boosting the Economy with Foreign Income

Tourists spend money and that spending brings foreign currency directly into the Liberian economy. From lodging and transportation to souvenirs and food, this financial boost increases national income and supports development in both rural and urban areas.

Infrastructure and Development

A strong tourism industry demands better roads, airports, water systems, and internet connectivity, all of which benefit Liberians too, not just international visitors.

Improved infrastructure can lead to better access to health care, education, and basic services in remote areas.

Protecting Culture and the Environment

Tourism also plays a vital role in preserving Liberia’s natural beauty and cultural heritage. From Sapo National Park to Providence Island, investment in tourism helps protect historic landmarks and natural resources.

At the same time, it promotes traditional Liberian culture, music, food, festivals, and crafts both locally and on the world stage.

Promoting Peace and National Pride

Tourism can help rebrand Liberia from its war-torn past to a destination of peace, hospitality, and natural wonder. It brings attention to what unites the country: its history, its beauty, and its people.

Officials believe that by developing tourism, Liberia can strengthen national pride and promote unity through shared cultural identity.

The Path Forward

As the NTAoL begins its 90-day transition into full operation, stakeholders are calling on both government and private investors to seize this opportunity. With strategic planning and investment, tourism could become one of Liberia’s most important tools for economic growth and social development.

“Tourism is not just about sightseeing,” one official said. “It’s about showing the world who we are and giving our people the chance to benefit from it.”