LRA Puts Communication at the Core of Revenue Strategy

Monrovia, Liberia, The Liberia Revenue Authority (LRA) is putting communication at the center of its revenue strategy and it’s no longer treating it as a side function.

Commissioner General James Dorbor Jallah says the Authority’s Communication, Media and Public Affairs (CMPA) Section is now playing a decisive role in shaping public trust and visibility, both at home and abroad.
Speaking at a three-day strategic retreat on March 13, Jallah stressed that without strong communication, revenue efforts weaken.

“Public awareness and trust directly affect performance,” he said, pointing to the CMPA team as a key driver in how the LRA is perceived.

The retreat brought together core departments Taxpayer Services, Customs, Domestic Tax, Management Information Systems, and Internal Audit in a push to fix a long-standing problem: fragmented communication across the institution.

The goal was straightforward get departments to align, speak with one voice, and improve how information flows internally and externally.

Under the theme “Strengthening CMPA’s Strategic Positioning, Collaboration and Digital Communication in 2026,” discussions focused less on theory and more on practical fixes coordination, consistency, and speed.

A major focus was the introduction of Artificial Intelligence tools, signaling a shift toward faster, more responsive communication.

Digital strategy expert Bethel Chisom Anthony led sessions on how AI can improve research, content production, media tracking, and real-time engagement with taxpayers. CMPA Manager Danicius Kaihenneh Sengbeh made it clear the shift is not optional.

With the LRA investing heavily in automation, he said communication must keep up or risk falling behind.
He also pointed to weak coordination between departments as a key gap the retreat aimed to address. By the end of the session, the message was direct: improve collaboration, tighten messaging, and make communication work as a tool for compliance not just information. 

The retreat reflects a broader reality for the LRA collecting revenue is no longer just about systems and enforcement. It’s also about how effectively the institution communicates with the people it serves.